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Saturday, December 20, 2008

Social Networking with Yourself

I ran into myself online last week.

I was connected to LinkedIn, the networking site, scanning their list of my uploaded contacts for blue names. Blue means a match between my crowd and LinkedIn’s crowd. Those are the people I want to cultivate.

There I was under “S”: blue Richard Skaare, prospect. But how did I get on my list? Was this really who I thought it was? I decided to check me out to see if I was worth contacting.

Looking at Skaare’s LinkedIn profile, the photo was a grabber. Tightly cropped, the guy obviously wasn’t afraid to get in your face. Nice smile though. You could trust that smile. What, maybe mid- to late ‘50s, maybe older? A bit gray, bald, some wrinkles. He’s been around.

It says that he’s the President of SkaareWorks – a one person shop, I suspect; “CEO” would have sounded cocky. Previous jobs showed a lot of VP titles – and, man, did he have lots of jobs. He did PR, marketing, organizational development, a whole bunch of stuff. A real corporate stiff! Wait … he’s been a consultant for years too. Guy must be more like 78.

Skaare went to Gordon College (never heard of it) and did a couple of Masters, one at Boston University, the other at Gordon-Conwell Theological Seminary. Maybe he’s a priest. Nah, I popped over to the Gordon-Conwell site. Protestant, multi-denominational, Evangelical. He was a McCain supporter for sure. But he looks like a Sixties alumnus. Maybe he’s a closet liberal.

I linked to his website and blog. This guy thinks weird, like he cares about stuff, like he knows how to solve problems. I even learned something from one of his blog posts. And he Tweets. Can you believe a guy his age on Twitter!

So, I say to myself, why not send Skaare an invitation to join my LinkedIn network? I did. Here’s the note:

This is a bit strange and awkward but I came across me – I mean, you – on LinkedIn. We have the same name and, to be honest, similar backgrounds. I thought we could help each other out by networking. Besides, I work alone out of a home office and I need someone to chat with from time to time. What do you say? Want to link?

Your friend
Your avatar


Almost a week has passed and still no reply. That’s okay: Angelina Jolie and Steve Jobs haven’t responded yet either. Though I would like to hear from myself and learn more about me. But I’ll be patient.

How about you? Have you taken a look at yourself from the outside in?

Richard Skaare 12.20.08


Greg Silsby said...

You're forcing me take a fresh look at my facebook and linkedIn profiles and pictures. I wonder if I'll find I want to network with the person I discover.

Catchphrase Copywriter said...

What a great perspective to approach social marketing personally. I never thought of it this way. I am going back to Face, Twit and Link with myself...or not.

Wendy Kauffman said...

I laughed out loud when I read this. What a great start to my day. Thank you. Wendy